One of my favorite bands is taking over one of the most popular websites on the planet. Sigur Rós and YouTube are going to make a little bit of history this Friday (Mar 7) as the band takes over the entire front page of the site for a whole day. It will make them the first group EVER to have a feature-length music DVD streamed on the channel, their acclaimed 'Heima' documentary will be shown in its complete 97-minute glory.I own this DVD that will be featured online. In addition to more than a dozen live performances,
it showcases the beauty of Iceland (Sigur Rós' homeland) and its people. I highly recommend that you give this band a listen at very least check out the Youtube feature. The documentary is Beautiful.YouTube has only hosted a limited number of long form presentations, none for music DVDs. And it is the first ever UK home page "takeover" since the launch of http://uk.youtube.com - the localized home page that allows for country-specific video rankings and comments.
Simultaneous with the YouTube promotion, the band will launch www.sigurros.com, giving away a free audio-visual download clip of the song 'Ny Batteri' filmed live in Reykjavik in the summer of 2006 as part of the Heima tour. 'Ny Batteri' is just one of a dozen additional songs not featured in the film that the band are intending to make available via the site in the near future. Information about the forthcoming album will also be revealed via www.sigurros.com…
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